AI Smart Routing

Let AI automatically pick the best channel for each recipient based on their engagement history.

Overview

Instead of specifying email, sms, or voice, set channel: "auto"and YourSend's AI will analyze recipient engagement data to pick the channel most likely to get a response.

Usage

import { YourSend } from 'yoursend';

const ys = new YourSend({ apiKey: 'ys_live_...' });

// AI picks the best channel for this recipient
await ys.send({
  channel: 'auto',
  to: 'user@example.com',         // email OR E.164 phone — AI routes by this address
  subject: 'Your order shipped',  // used if email is chosen
  html: '<p>Your order has shipped!</p>',
  body: 'Your order has shipped! Track: https://track.example.com/1234', // used for SMS/voice
  fallback: 'sms',                // optional: channel to try if the chosen one fails
  fallback_to: '+14155551234',    // optional: address for the fallback channel
});

How It Works

1. Contact lookup — YourSend checks the recipient's engagement history (open rates, click rates, response rates per channel).
2. AI scoring — Each channel is scored based on historical engagement, time of day, and message type.
3. Channel selection — The highest-scoring channel is selected and the message is sent.
4. Fallback — If the selected channel fails (e.g., invalid phone number), YourSend automatically falls back to the next best channel.